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Aetrex Offers Comfort on the Heels of Their New Line

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AETREX OFFERS COMFORT ON THE HEELS OF THEIR NEW LINE

Aetrex Transforms Heels Design with their Innovative, Stretch Essence Heels Collection

TEANECK, N.J., September 8, 2010 – Aetrex Worldwide Inc., is proud to announce Essence heels, the first heel line in the company’s history. Essence heels are an innovative collection designed with unique features that offer women proper comfort and arch support, attributes not typically found in this category of footwear. Aetrex Worldwide is recognized as a world leader in athletic, wellness and comfort footwear and orthotics as well as footcare technology.

“Women have four times the foot problems men do, largely from wearing heels,” said Susan Ryder, Aetrex’s Women’s Product Director, who designed the line. “We took the features and pedorthic benefits that make Aetrex footwear unique, and used that knowledge to create a line of heels that are comfortable, healthy, and stylish.”

In a survey conducted by the American Podiatric Medical Association, 98 percent of the women interviewed agreed that having healthy feet is important, yet 32 percent of them reported having shoes that were uncomfortable but looked good.

Now women can have the best of both worlds with this merger of fashion, comfort and support. Essence heels offer built-in Lynco shaped footbed for proper arch support and comfort, a soft polyurethane cushion heel seat and a combination of stretch fabric and soft tumbled leather.  

“Retailers have been asking us to fill this niche in the market place,” said Larry Schwartz, CEO, Aetrex. “Their female customers want another option and we’re excited to offer heels that cater to their sense of fashion, while preventing pain and injuries down the road.”

Essence heels come in three styles in neutral colors, t-strap, cross strap and multi-band, all with adjustable closures. They are available in sizes 5 – 11 (including half sizes) in medium and wide widths and will have an MSRP of $129.95. Available on Aetrex.com





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